Why Rich People (sorta) Don’t Wear Luxury

By Amanda Pegoli- TBN Staff editor

This is perhaps a little off-topic for The Buyers Network, but we all aspire to greatness as entrepreneurs. For our families, flexibility, knowledge, adventure, giving back from a position of strength, and sometimes so we can reward ourselves.

So here is an interesting marketing insight into Modern-day luxury that is a bit of a spiderweb. A $397 billion structure woven together by the distinctions between classes and cultures. In this video, we jump into the web to figure out what luxury actually is, why the upper class (sort of) don’t buy into it, and the psychology behind those who do.

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